The main source of inspiration for my magazine was from 'Vice' magazine, 'Notion' and ''Wonderland'. These are also the main competition my magazine would have.
92% of the audience of Vice magazine is over 18 with the majority (38%) being aged between 18-23 and male, either in or completed a university degree. Wonderland reader is described as 'creative-followed-affluent-individual-fun' and the majority of readers are women aged 25-34 who have a high income. These links are to the Media pack for each of the magazines and contain the full reader demographic.
http://www.viceland.com/issues_uk/VICE%20Media%20UK.pdf
http://www.wonderlandmagazine.com/downloads/wonderland_mediakit.pdf
http://www.notionmag.com/downloads/notion_media_kit_10_hires.pdf
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